Natural Bread Company, Little Clarendon Street (breakfast)

I got quite excited about the arrival of the 'posh bread shop' in Jericho. The Natural Bread Company have outlets in Woodstock and Eynsham and regularly attend Oxford's farmers' markets, but now they have a permanent presence in the city. It's not merely a shop, either - according to their website it's a 'cafe and bread bar' called 'Companion'.