Monday, 1 December 2014

Jamie's Italian Pizzeria, Gloucester Street

I'm not sure if Jamie's Italian Pizzeria is meant to be a secret or not. You enter by a large pink door in Gloucester Street, passing a menu board that's pretty hard to miss. On the other hand, even though it's part of Jamie's Italian, which has been a fixture of George Street for several years, there's not the ghost of a reference to it on that chain's main website, and on entering you immediately descend a staircase carefully curtained off from the main restaurant, unseen by the diners there. I wonder if it's all an experiment in word-of-mouth publicity.